Algorithms as organizational figuration: The sociotechnical arrangements of a fintech start-up

Building on critical approaches that understand algorithms in terms of communication, culture and organization, this paper offers the supplementary conceptualization as organizational figuration, defined material meaningful sociotechnical arrangements develop spatiotemporal processes are shaped by multiple enactments affordance–agency relations. We through a case study Danish fintech start-up uses machine learning to create opportunities for sustainable pensions investments. By way ethnographic literary methodology, we provide an in-depth analysis dynamic trajectory which organization gives shape takes from its key algorithmic tool, mapping shifting start-up, initial search viable business model development algorithm public launch product. On basis, argue conceptualizing figuration enables us detail not only what do but also they are.